Social media

Like many creative millennials, a lot of my career has included social media content writing and management. In college, I was on the social media team at Superfly, a marketing and production company responsible for events like Bonnaroo and Outside Lands. I wrote, filmed, and edited content for use on the official Bonnaroo social media channels while working the event with the team.

At Sawyer, I am responsible for our B2B LinkedIn posts (1x per week) and our consumer-facing Instagram Stories, Reels, and in-feed posts (3x per week). I also wrote and edited the social media content for Pathrise. I created all of their social media content, including the creative for Instagram. I really enjoy distilling content into small, bite-sized pieces.

Tools:

• Facebook, Twitter, LinkedIn, Instagram

• HootSuite

• TweetDeck

• Later

• Canva

Examples:

• National Ice Cream Day Instagram Reel - Sawyer

• Camping for kids Instagram post - Sawyer

• End of year teacher gifts Instagram post - Sawyer

• Pride Month LinkedIn post - Sawyer

• Summer camp curriculum LinkedIn post - Sawyer

• How to answer, “What is your greatest strength?” Instagram post - Pathrise

• Types of data jobs Instagram post - Pathrise

• Design interview questions from tech companies Instagram post - Pathrise

• Black History Month LinkedIn post - Pathrise

• End of 2020 tweet - Pathrise

• Article description + link tweet - Pathrise

• Captured at (Sunday recap video) - Bonnaroo

• Thank you image - Bonnaroo